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Who we are

We are a New Zealand owned and operated streetwear and ceramic brand with a focus on sustainability and balance. Everything we produce is of a high quality that has a long life so it will spend more time being used and hopefully no time in land fills.We are bringing more balance to the world through our brands messaging and symbols. 

Who we are

We are a New Zealand owned and operated streetwear and ceramic brand with a focus on sustainability and balance. Everything we produce is of a high quality that has a long life so it will spend more time being used and hopefully no time in land fills.We are bringing more balance to the world through our brands messaging and symbols. 

Our bear

Our symbol is depicted as a Mother Bear wearing a Samurai Kabuto (Samurai Helmet).The symbolism of our bear is predicated on the natural law of duality and the belief that life is a balancing act of Order and Chaos.The mother bear symbolises feminine, care, compassion and chaos. The Samurai Helmet symbolises masculine, being a warrior, taking action and order. Wearing our brand externally encourages finding this balance internally. This is our symbol of duality, of balance.

Our bear

Our symbol is depicted as a Mother Bear wearing a Samurai Kabuto (Samurai Helmet).The symbolism of our bear is predicated on the natural law of duality and the belief that life is a balancing act of Order and Chaos.The mother bear symbolises feminine, care, compassion and chaos. The Samurai Helmet symbolises masculine, being a warrior, taking action and order. Wearing our brand externally encourages finding this balance internally. This is our symbol of duality, of balance.

Our name

The Ussuri Brown Bear [Russia] or Hokkaido Brown Bear [Japan] is a species of Brown Bear that is found in South Eastern Russia, and Hokkaido - Japan, among other regions in North Eastern Asia.

The indigenous peoples of Hokkaido, The Ainu, believe in many deities, they believe that spirits take on physical forms when visiting the Human realm. They believe that only the most powerful spirits take on the physical form of the Bear, hence the Bear is held as the supreme deity in their religion. 

Our name

The Ussuri Brown Bear [Russia] or Hokkaido Brown Bear [Japan] is a species of Brown Bear that is found in South Eastern Russia, and Hokkaido - Japan, among other regions in North Eastern Asia.

The indigenous peoples of Hokkaido, The Ainu, believe in many deities, they believe that spirits take on physical forms when visiting the Human realm. They believe that only the most powerful spirits take on the physical form of the Bear, hence the Bear is held as the supreme deity in their religion.